Become a Successful Real Estate Agent
With so many people out there who have their real estate license or have thought about going into real estate, why aren’t there more successful realtors? It always seems like you see the same names over and over again in certain areas. How did these people become so successful? With this industry being so different from many other more traditional vocations, what does it really take to be a leader in this business? This article will give you some great tips in order to propel yourself forward in the world of real estate.
Have a Plan
In real estate school they tell you “in a year, most of the people in this room won’t be working in real estate”. Why is that? Due to the lack of traditional company structure, it takes a real self-starter to succeed in the real estate world. Nobody is going to make you go into work every day. Once you sign up with a brokerage, you are somewhat on your own. That is why it is important to set goals for yourself right away and develop a plan that you know will work for you. There are usually more experienced agents ready and willing to offer advice or counsel to new agents.
Choose an Area To Specialize In
This is a common mistake that agents make; they fail to focus on one area of real estate in particular. Do you want to work commercially or residentially? Perhaps you want to specialize in foreclosures or short sales. Whatever your interest, it is a good idea to pinpoint this early on and start with a clear focus.
Choose the Brokerage That is Right For You
There are several real estate companies that are available to hold your license for you as a new realtor, however it is important that you properly research each one effectively. Do you want a large corporation that is represented nationwide, or a smaller, local company? What can each of these types of brokerages do for a novice agent just starting out? It is crucial that you meet with each company and hear how they plan on supporting your career as a real estate agent. Make sure to align yourself with a professional organization that will help you be the best agent that you can be.
Develop a Marketing Plan
So, now you’re a realtor, but you have no marketing materials. The first thing to do is develop a professional business card for yourself. Don’t be afraid to make it unique. What are your interests or hobbies? Perhaps you want to somehow incorporate those activities into your business card or portfolio. In the real estate business, people tend to work with agents that they find personable and friendly. For a lot of people, the process of buying or selling a home can be an emotional time and they want to be able to count on you to do your job to the best of your ability. So, design your business cards or other materials with a personal touch. Some other wonderful printed materials that are great for realtors are greeting cards, flyers, brochures, letterhead, envelopes, etc. Whatever printed materials you can think of to promote yourself and share your ideas and knowledge with the people you will be working with.
Have Open Houses
Especially just starting out, the only way to generate business and develop a client base is to have open houses. Ask an agent at your company who has multiple listings if you can hold theirs open for them. You can make signs with your name on them and use these during the open house. This gets your name out there and starts to make people familiar with you. Have printed materials available for people to take away from the open house. You should have materials that talk about you as a realtor, but also materials that have information about the home for sale. Communicate with everyone who walks through the door and let them know you would love to work with them and help them find the home of their dreams.